Trends in the Event Industry in 2020

In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. But why is that? It’s because we spend more and more time in front of a screen each year. At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.

Below we have a curated list of few future global and consumer trends for event planners to get ahead of the others in the year 2020.

  1. VIP Personalized Experience
VIP Personalized Experience

It is important to make the attendees feel unique; to make them feel that the event was well thought of. Use the resources and data (profiles, interests and networks) organized through CRM to personalize an attendee’s experience. This is a win-win for both attendees and planners. Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. 

  • Value added; multi functional Versatility
Value added; multi functional Versatility

From smart gadgets to small houses, people intent on getting the most purpose and utility out of everything these days. It is important to consider every part of an event and how I can provide additional benefits to the attendees. Think about every aspect pre as well as post the event from the content to all the activities. The event should be well thought of to even make connections between attendees, make sure you’re providing takeaways that attendees will appreciate while leaving a lasting impact on personal learning, growth, and inspiration.

  • Virtual Reality
Virtual Reality

Slowly encroaching into the mainstream media, VR and AR technologies are becoming event essentials. They are immersive technologies that are sure to guarantee attendee satisfaction and enjoyment. Incorporating them into the event will have social media abuzz with photos and discussions from the event.

  • Unique Venue Experiences
Unique Venue Experiences

Last year, the Global Meetings Forecast predicted a 4% increase in the use of non-traditional venues. In 2020, the race is on to see who can think the furthest outside of the traditional ballroom box to create more enticing, millennial-friendly experiences. Let’s face it ballrooms can be boring. Choosing a unique venue allows us to push our creativity and talents to the extremes. We can think outside the box and truly create a one-of-a-kind event experience. 

  • Interactive live event entertainment
Interactive live event entertainment

Immersive experiences have become a focus and one of the biggest 2020 event trends. People crave human connection and this is exactly why your event needs to have immersive experiences. Immersive experiences can take many forms from instagrammable social media moments to live videos. The more creative you can get the better. Use social booths to make it easy for people to take stills, videos, or GIFs, and share the images straight to their social media accounts. Witnessing a work of art and being able to perform the art on a large scale is pretty exciting, so if you have the space for it, consider bringing in a live graffiti artist to do a mural during your event while involving the attendees as well. We, GProductions are the top exhibition production company in Chennai, are here to look after all your needs and desires for the grandiloquent event or exhibition, taking care of all the pre-plannings to the equipment hire services of event. sound equipment on hire. Visit us and know more about our events and shows.

Leave a Reply